MSM and the Post-Rational Electorate

So I'm watching MSNBC's convention coverage this morning and Scarborogh, Brezinski, and the gang are all talking about the unconvinced Hillary voters who may choose to vote for McCain. they are referencing this group of voters as people whom Obama has not "sealed the deal" with. Put another way, they intimate that these are yet open-minded voters who simply haven't heard or seen enough from Obama to offer their support.
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bullshit

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You have Obama and Hillary, whose policies were alike in most respects, who both have very limited legislative experience, who represent the same party, who both received 18 million votes with Obama taking slightly more than Hillary, who both represent the same departure from Republican policies and politics... And you have Hillary conceding the race and explicitly imploring her supporters to support Obama.. And yet, while Obama was the winner of the race, and while he is running as the champion of the issues and positions that 'Democrats' hold dear... you still have a group of folks (White Folks) who simply can not bring themselves to support him. He's speaking their language, addressing their needs, voicing their concerns, but still they would rather see a McCain Presidency, even while McCain stands in oppostion to the majority of the platform they profess.
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And Scarbourough's crew are painting that as a weakness of Obama...  Pulleeezzzeeeee
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That is journalistic cowardice. Why on earth can't we call this what it is? Rachel Maddow stepped up to the plate when she referred to this lingering reluctance as "Post Rational". And while I absolutely LOVE that term, I would still say that it only appears post-rational because the media seems intent on discounting the cause. This is the intersection of Race and the Race and It's hard for me to stomach the MSM pretending that race is a non-issue and this is merely a referendum on Obama's leadership...